When realizing the total store Top Interieur, logistical efforts were required from all suppliers involved. Logistical capabilities that go beyond the market average, were a first minimum requirement. Both entrepreneurs Pieter Sintobin and Erik Doets from Top Interieur are widely experienced and attentive to what is happening in the furniture industry. Extra value added is created when different specialized suppliers in the furniture sector, combine their knowledge. Top Interieur is not only new, but progressive and modern minded. For example, each of +4000 devices contains artificial intelligence. A final key-factor was aesthetics.